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Your print marketing strategy should consider the power of scented paper stock.
When it comes to marketing and sales, companies are always on the lookout for innovative and creative ways to attract customers. One such way is through the use of scented paper stock.
Scented paper stock, as the name suggests, is paper stock that is infused with a fragrance or scent. This adds an extra dimension to the printed material, making it more engaging and memorable. In this article, we will explore the benefits of using scented paper stock for marketing and sales, and the role our sense of smell plays in memory and recall.
Our sense of smell is closely linked to memory and emotions. Research has shown that our olfactory receptors are directly connected to the limbic system in the brain, which is responsible for our emotions and memories. This means that scents have a powerful effect on our mood, behavior, and memory. In fact, studies have shown that people can recall smells with 65% accuracy after a year, compared to only 50% for visual stimuli after just three months.
So how does this relate to marketing and sales?
Well, scent marketing has been around for a while, and it has been used successfully in various industries, such as hospitality, retail, and real estate. By adding a scent to their environment, businesses can create a more pleasant and memorable experience for their customers. For example, a hotel might use a signature scent in their lobby to create a welcoming atmosphere, or a bakery might use the scent of freshly baked bread to entice customers to enter their shop.
But scent marketing doesn’t have to be limited to physical environments. It can also be used in printed marketing materials, such as brochures, flyers, and even political literature. By adding a scent to these materials, businesses and political campaigns can create a more immersive and memorable experience for their audience. For example, a real estate company might use the scent of fresh flowers in their brochure to evoke the feeling of a beautiful garden, or a political campaign might use the scent of fresh coffee to create a sense of familiarity and comfort.
In addition to making the printed material more engaging and memorable, scented paper stock can also help to reinforce brand identity. By associating a particular scent with their brand, businesses can create a unique and recognizable identity that sets them apart from their competitors. For example, a luxury brand might use a signature scent in their packaging and marketing materials to create a sense of exclusivity and sophistication.
The benefits of using scented paper stock for marketing and sales are clear. By tapping into the power of our sense of smell, businesses and political campaigns can create a more engaging, memorable, and immersive experience for their audience. Whether it’s the scent of fresh flowers, baked goods, or even coffee, the right fragrance can help to reinforce brand identity, create a welcoming atmosphere, and ultimately drive sales. So if you’re looking for a way to stand out from the competition, consider adding a scent to your printed materials – your customers will thank you for it!
Here is a list of available scents from our supplier:
Apple (Macintosh), Auto Leather, Bacon, BBQ, Chocolate, Chocolate (Hot), Christmas Tree/Fresh Pine, Cinnamon Bun, Clean Cotton, Coconut/Suntan, Coffee Grind, Gingerbread, Grass, Lavender, Lime, Natural Gas, New Wood (Cedar), Orange, Peach, Peppermint, Pineapple Coconut, Rose, Smoke/Fireplace, Vanilla, Watermelon.
Emotions or memories these scents may elicit from a person
- Apple (Macintosh): freshness, innovation, creativity, technology, simplicity, elegance
- Auto Leather: luxury, elegance, sophistication, nostalgia, power, strength, durability
- Bacon: comfort, indulgence, satisfaction, tradition, family, breakfast
- BBQ: savoriness, smokiness, meatiness, warmth, community, outdoor activities
- Chocolate: pleasure, indulgence, sweetness, romance, childhood memories, holidays
- Chocolate (Hot): warmth, comfort, coziness, indulgence, relaxation, winter
- Christmas Tree/Fresh Pine: freshness, purity, nature, holidays, winter, family traditions
- Cinnamon Bun: sweetness, warmth, coziness, indulgence, holidays, baking
- Clean Cotton: freshness, cleanliness, purity, simplicity, laundry, new beginnings
- Coconut/Suntan: tropical vacations, relaxation, beach, summer, warmth, exoticism
- Coffee Grind: energy, focus, productivity, warmth, comfort, morning routine
- Gingerbread: holidays, warmth, coziness, baking, childhood memories, spices
- Grass: nature, freshness, cleanliness, purity, summer, outdoor activities
- Lavender: relaxation, calmness, peace, nature, aromatherapy, cleanliness
- Lime: freshness, energy, zesty, tanginess, summer, cocktails
- Natural Gas: home, warmth, familiarity, safety, utility bills, energy
- New Wood (Cedar): freshness, naturalness, durability, strength, forestry, woodworking
- Orange: freshness, energy, vitality, warmth, vitamin C, citrusy
- Peach: sweetness, juiciness, summer, warmth, relaxation, desserts
- Peppermint: freshness, coolness, breath-freshening, winter, holidays, aromatherapy
- Pineapple Coconut: tropical vacations, relaxation, exoticism, sweetness, summer, beach
- Rose: romance, elegance, beauty, love, femininity, perfumery
- Smoke/Fireplace: warmth, coziness, winter, tradition, camping, BBQ
- Vanilla: sweetness, warmth, coziness, baking, holidays, desserts
- Watermelon: freshness, juiciness, summer, sweetness, outdoor activities, picnics
It’s important to note that the emotions and memories that these scents elicit can vary from person to person, as our personal experiences and associations with certain scents can differ. However, these are some general emotions and memories that these scents may evoke for many people.
Experiment with your friends. Get their feedback!