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Many of our clients are unsure if they should run a Facebook ads or boosted posts. This article will shed light on the differences.
In today’s digital age, social media platforms like Facebook have become a crucial part of any business’s marketing strategy. Facebook offers businesses the opportunity to create both Facebook ads and boosted posts, but it can be confusing to know which option to choose for your business’s advertising goals. In this blog article, we will explore the differences between Facebook ads and boosted posts, and provide recommendations on when and why to use each one.
Understanding Facebook Ads
Facebook Ads are a type of paid advertisement that can appear in various formats on Facebook. These ads are created through Facebook’s Ads Manager, which allows businesses to create highly targeted campaigns based on a range of demographic and interest-based targeting options. Facebook ads can appear in the News Feed, Stories, in-stream video, and even in the Messenger app.
When creating a Facebook ad, businesses can choose from a variety of objectives such as increasing brand awareness, driving traffic to a website, or generating leads. Facebook’s Ads Manager provides businesses with advanced targeting options that allow them to choose the specific audience they want to target. Additionally, businesses can choose from a range of ad formats, such as image ads, video ads, carousel ads, and more.
Understanding Boosted Posts
A boosted post is essentially a regular Facebook post that businesses pay to promote to a wider audience. Boosted posts can appear in the News Feed of the targeted audience, and are meant to increase the visibility and engagement of the post. This means that boosted posts are generally used to increase the reach of a specific post rather than to achieve a specific objective, such as driving traffic to a website or generating leads.
When creating a boosted post, businesses can choose a specific target audience based on interests, demographics, behaviors, and more. Boosted posts can also include a call-to-action button, such as “Learn More” or “Shop Now,” which can help drive engagement and conversions.
When to Use Facebook Ads vs. Boosted Posts
Now that we understand the differences between running ads and boosting posts, let’s take a look at when and why to use each one.
Use Facebook Ads for Specific Objectives
Facebook ads are a better choice when you have specific objectives for your campaign, such as driving traffic to a website, increasing conversions, or generating leads. Facebook’s Ads Manager provides businesses with advanced targeting options that allow them to reach their target audience more effectively. Additionally, Facebook ads can be optimized for specific actions, such as clicks or conversions, which can help businesses achieve their marketing goals.
Use Boosted Posts for Increased Visibility
Boosted posts are a better choice when you want to increase the visibility and engagement of a specific post. Boosted posts can help businesses reach a wider audience and increase engagement on their Facebook page. Additionally, boosted posts are generally more affordable than Facebook ads, which can make them a better choice for businesses with limited marketing budgets.
In conclusion, Facebook ads and boosted posts serve different purposes and are designed for different marketing objectives. Facebook ads are better suited for specific objectives, such as driving traffic to a website or generating leads, while boosted posts are better suited for increasing the visibility and engagement of a specific post. When choosing between Facebook ads and boosted posts, it’s important to consider your business’s marketing goals and budget. By understanding the differences between Facebook ads and boosted posts, businesses can create more effective Facebook advertising campaigns that help them achieve their marketing goals.